Vallavisión SA, Mayor Apolinar Salcedo Caicedo passed the Agreement. 179 de 2006, 'through which outdoor advertising in the Municipality of Santiago de Cali is regulated', which sets the terms of how outdoor advertising can be performed in the city.

The regulation aims to improve the quality of life for people through the decontamination of the visual landscape, the protection of public spaces and the integrity of the environment, road safety and the simplification of administrative action in connection with visual outdoor advertising.

Similarly, the agreement organizes the exercise of the visual outdoor advertising activity as a means of mass communication that benefits the citizens, advertisers and, in general, individuals and entities associated with advertising and the production of goods and services.

Vallavisión amplia sus instalaciones. Vallavisión wide installations.